Study Duration
Tow academic years
Degree Type
Diploma
Language of Study
Arabic & English
Program Overview
This program aims to create new employment opportunities for Palestinian youth in response to the growing unemployment rates among graduates of traditional disciplines. It equips students with the knowledge and practical skills required to succeed in local and regional labor markets. Graduates develop strong communication, business, marketing, and e-marketing competencies through both theoretical and hands-on training, utilizing the latest software applications, internet technologies, and social media platforms.
Graduate Profile
- Develop a solid foundation in the theoretical, practical, and professional aspects of Marketing and E-Commerce.
- Build the ability to excel and compete in today’s dynamic and increasingly competitive business environment shaped by the rapid growth of e-commerce.
- Acquire essential skills in marketing and e-commerce, including online product sales, digital and traditional marketing, networking, basic accounting, and the design and implementation of selected software applications.
- Foster creativity and innovation in business management, marketing, and entrepreneurial practices.
- Gain proficiency in the use of information and communication technologies (ICT) and their applications in business administration and commercial operations.
Graduate Career Fields
Graduates of the Marketing and E-Commerce program can pursue careers in a wide range of sectors, including:
- E-Customer Relationship Management (e-CRM)
- Website and Social Media Content Management
- Marketing Analytics for Websites and Digital Platforms
- Digital Advertising Campaign Management
- E-Product Management
- Digital Marketing Management
- Sales and Marketing Management
- Brand Development and Brand Management
- Entrepreneurship and Self-Employment
- Advertising, Promotion, and Direct Marketing
- Social Media Marketing
- Specialized Sector Marketing, Procurement, and Distribution Management
- Field Sales Representative
Admission Requirements
General Secondary Education Certificate (All Secondary Education Streams)
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