Study Duration
Two years
Credit Hours
69 credit hours
Degree Type
Diploma
Language of Study
Arabic & English
Program Overview
The Digital Content Creation program aims to prepare technically and creatively skilled professionals who are capable of designing, producing, and managing digital content in its various forms, including written, visual, audio, and interactive content, in a way that suits the nature of digital platforms, target audiences, and the objectives of institutions and brands.
The program focuses on equipping students with practical skills in:
Content writing and digital editing.
Graphic and digital design.
Photography and videography.
Video editing and audio production.
Motion graphics.
Digital marketing and the management of platforms and campaigns.
Digital data and performance analysis.
Utilizing Artificial Intelligence (AI) tools in content creation.
User Interface and User Experience (UI/UX) design.
Producing interactive content related to Virtual Reality (VR) and Augmented Reality (AR).
The program also aims to enhance students’ employment and freelance opportunities by providing them with practical, market-relevant professional skills, with a strong emphasis on hands-on training, applied projects, and workplace training.
Graduate Profile
Upon successful completion of the program, graduates will be able to:
1. Produce written, visual, and audio digital content that meets the requirements of different digital platforms.
2. Write creative, media, and marketing content tailored to the target audience and the nature of each platform.
3. Develop effective digital messages that support media and marketing campaign objectives.
4. Apply photography and videography skills to produce professional visual content.
5. Edit videos using digital editing software and prepare content for publication across various platforms.
6. Edit audio and incorporate appropriate sound effects into visual and audio content.
7. Design digital posts, visual materials, and advertisements that support content and campaigns.
8. Use digital design software, such as Adobe Illustrator and Adobe Photoshop, to create professional visual outputs.
9. Design motion graphics elements and animated visual content that support content objectives.
10. Develop basic visual identities for digital campaigns and projects.
11. Understand the fundamentals of User Interface and User Experience (UI/UX) design and apply them to digital content.
12. Manage social media platforms and develop appropriate publishing plans.
13. Participate in planning and implementing digital and advertising campaigns.
14. Analyze digital content performance and interpret engagement, reach, and viewership metrics.
15. Use performance analysis results to improve digital content and campaigns.
16. Utilize Artificial Intelligence tools for idea generation, content development, design support, and data analysis.
17. Understand the fundamentals of Virtual Reality (VR) and Augmented Reality (AR) and their applications in digital content.
18. Adhere to digital media ethics, intellectual property rights, and digital safety standards.
19. Work effectively within content production, marketing, and design teams, or independently as a freelancer.
20. Implement an integrated digital project combining writing, design, photography, video editing, marketing, and platform management.
Graduate Career Fields
graduates of the Digital Content Creation program may pursue career opportunities in the following areas:
1. Digital marketing and advertising companies.
2. Media organizations, news platforms, and digital publishing outlets.
3. Media and public relations departments in public and private institutions.
4. Social media account management for institutions, companies, and businesses.
5. Production of written, visual, and audio digital content for various platforms.
6. Digital photography and videography for institutions, campaigns, and projects.
7. Digital video editing and post-production.
8. Audio editing and sound effects for visual and audio content.
9. Digital post and visual advertisement design.
10. Motion graphics design for campaigns and digital platforms.
11. Development of visual identities for digital campaigns and projects.
12. User Interface and User Experience (UI/UX) design for websites, applications, and digital platforms.
13. Development of content plans and publishing schedules for digital platforms.
14. Planning and implementation of digital and advertising campaigns.
15. Digital content performance analysis and preparation of engagement and reach reports.
16. Utilizing Artificial Intelligence tools to support content production, design, and analysis.
17. Development of educational and training content for educational and training institutions.
18. Media, awareness, and digital advocacy roles within local and international organizations.
19. Marketing content production for e-commerce businesses and brands.
20. Freelance work in design, photography, video editing, platform management, and content creation.
21. Establishing small entrepreneurial projects in digital media and content creation.
22. Multimedia Production Assistant.
23. Digital Platforms Assistant.
24. Digital Campaign Assistant.
25. Digital Content Editor or Creator.
Admission Requirements
General Secondary Education Certificate (All Secondary Education Streams)
Study Plan
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